For decades, supply chain decisions have been made on experience and intuition. Warehouse managers knew their operations. They could look at a pallet and estimate how long it would take to move. They sensed when demand was about to spike. They had a feel for which suppliers were reliable. And for a long time, that worked. But supply chains have gotten more complex. SKU counts have exploded. Customer expectations have accelerated. Margins have tightened. And the cost of a wron